Jeet Heer of The New Republic wrote that the word is a "fine example of how the sound of a word can reinforce its meaning: abrasive on the ears, cuckservative appropriately enough has an ugly origin and meaning".The word was most popularly adopted in mid-2015 after some alt-right web users were disapproving of the attempts by John Mc Cain, Jeb Bush, and other Republicans to establish more politically liberal positions, dubbing those who did "cuckservatives".In his book Sperm Wars, biologist Robin Baker speculated that the excitement and stimulation of the cuckolding fetish emerges from the biology of sexuality and the effects of sexual arousal on the brain, although it is important to note the word "cuckold" does not appear in his book.According to one of his theories, Baker believes that when a man thinks that his female mate may have been sexual with another man, the man is prompted by biological urges to copulate with the female in an effort to "compete" with the other man's sperm.In evolutionary biology, the term cuckold is also applied to males who are unwittingly investing parental effort in offspring that are not genetically their own.


An abbreviation of cuckold, the term "cuck" has been used by the alt-right to attack the masculinity of an opponent, it was originally aimed at other conservatives, whom the alt-right saw as ineffective.In his book Masochism and the Self, psychologist Roy Baumeister advanced a Self Theory analysis that cuckolding (other forms of sexual masochism) among otherwise mentally healthy people was a form of escapism.According to this theory, cuckold fetishists are relieving themselves of the stress of the burden of their social role and escaping into a simpler, less-expansive position.Baker is also one of the few proponents of the theory of Killer Sperm, the idea that sperm compete not only for first access to the egg but by "attacking" other sperm.Although this idea appears frequently in cuckold fetish material, very few biologists share this view.

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